SEO and Digital Marketing

Digital Marketing: The marketing of products or services using digital channels to reach consumers. Digital Marketing extends beyond Internet Marketing to include channels that do not require the use of the internet.

SEO: SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO (Search Engine Optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher.

Why SEO:

  • Build your brand online by communicating marketing messages to your target audience

  • Increase their profile against their competitors

  • Drive high-quality customers to your website

  • Increase sale leads to customers looking for products and services

  • Target a global audience via international search engines

Popular SEO Tools:

  • Google Webmasters

  • Google analytics



  • Keyword analyser … and many more.

We are proud to state that SolCen supports a Luxurious Fashion House as front liners in Digital Marketing. We follow one of the best SEO practices to improve the user experience and usability of a website and applications.

What We Do?

Sitemap and rorbot.txt Validations :  We perform different operations around the Sitemap and robot.txt files, wherein sitemaps contain the list of site pages at the root of the website and make content effective for web crawlers. It further,  also checks if it is made up of links linked to all main pages of the site. 

Keywords : We strengthen the keywords associated with a page. In addition to this, we encourage search engine users to visit the page of the site (including pages of a process or series) that has a title representative of its content or function.

Hreflang: This can also be used to show that you have content targeted towards variants of a single language.


Sushmitha MS

Sushmitha MS works as a Software Test Engineer in the Quality Excellence Center. She is a very responsible person and and is highly experianced in conducting Quality checks and enjoys figuring out solutions to various challenges.

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